89% of the US Hispanic population searches and is the fasted growing population of searchers online


	89% of the US Hispanic population searches and is the fasted growing population of searchers online

fuordigital

7-12-2007 10:03 PM

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hispanic media usage, online media usage, search engine marketing statistics

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/dd74fd40-b882-4062-a6bb-27d2b38fd2b3/857958FA-5469-442D-8766-076CB7D8136A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://searchenginewatch.com/showPage.html?page=3626407" href="http://searchenginewatch.com/showPage.html?page=3626407" style="font-size: 11px;">searchenginewatch.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchenginewatch.com/showPage.html?page=3626407"><FONT face="Verdana, Helvetica, sans-serif">Now, here's what makes U.S. Hispanics especially desirable for search marketers: </FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchenginewatch.com/showPage.html?page=3626407"><li style="margin-left:16px;padding-left: 0px;">While the U.S. Hispanic market is just 2 percent of the total search market worldwide, they are growing by 5 percent year over year. (Compare that to just 2 percent yearly growth of overall U.S. population.)</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchenginewatch.com/showPage.html?page=3626407"><li style="margin-left:16px;padding-left: 0px;">89 percent of U.S. Hispanic online population searches. That's the highest ratio compared to all other worldwide regions.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchenginewatch.com/showPage.html?page=3626407"><li style="margin-left:16px;padding-left: 0px;">U.S. Hispanic audiences are highly penetrated and growing audiences in the area of search. They are quicker adopters of new online media, and heavy users of social networking sites with search. They are also highly engaged audiences to target messages and services through search.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://searchenginewatch.com/showPage.html?page=3626407"><li style="margin-left:16px;padding-left: 0px;">Significant portions of the U.S. Hispanic market prefer to search Spanish language sites, including Spanish language versions of popular search engines (Google Español and Yahoo Telemundo) and search portals based in their own country of origin or heritage.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/857958FA-5469-442D-8766-076CB7D8136A/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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