Zune Is For Babies


	Zune Is For Babies

David M Ewalt

9-11-2008 3:31 PM

550 views

tags:

microsoft, zune, ipod, apple

David M Ewalt says:

How do you know your product is a dud? When your marketing strategy requires winning over unborn children.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/64831f97-7f01-4397-95c8-85ede56fe9d5/849EBAA7-FA87-4DB0-8015-C2C4DB82A4D1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://bits.blogs.nytimes.com/2008/09/11/waiting-for-the-zune-generation/?ref=technology" href="http://bits.blogs.nytimes.com/2008/09/11/waiting-for-the-zune-generation/?ref=technology" style="font-size: 11px;">bits.blogs.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bits.blogs.nytimes.com/2008/09/11/waiting-for-the-zune-generation/?ref=technology"><P>On Wednesday, Adam Sohn, the head of public relations for Microsoft’s Zune division, told me: “Babies are born every day without an iPod. We will get there.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bits.blogs.nytimes.com/2008/09/11/waiting-for-the-zune-generation/?ref=technology"><P>That summarizes the challenge Zune faces from Apple — and Microsoft’s determination (at least for now) to meet it.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bits.blogs.nytimes.com/2008/09/11/waiting-for-the-zune-generation/?ref=technology"><P>It’s hard enough trying to make a product that is more attractive, innovative, easy to use and cool than Apple does. But now many iPods are replacements by people who already have substantial music collections in iTunes. For those people, the choice is between buying an iPod that will simply work with all their music or investing the time and effort to try to convert everything into Zune’s formats.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bits.blogs.nytimes.com/2008/09/11/waiting-for-the-zune-generation/?ref=technology"><P>No wonder that after two years in the music player business, Zune only has a 2 percent market share. <SPAN id="more-1490"></SPAN></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/849EBAA7-FA87-4DB0-8015-C2C4DB82A4D1/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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