<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/69b45f8a-a6dc-47d0-a523-f9c9dcaebb4c/844F6A34-3310-4EB2-B5BA-8778A8C1D2EF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blog.heavybagmedia.com/2008/11/28/maximizing-social-discovery-opportunities-on-the-social-web/" href="http://blog.heavybagmedia.com/2008/11/28/maximizing-social-discovery-opportunities-on-the-social-web/" style="font-size: 11px;">blog.heavybagmedia.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.heavybagmedia.com/2008/11/28/maximizing-social-discovery-opportunities-on-the-social-web/"><P><STRONG>Passive social discovery</STRONG> happens when we casually observe information streams emanating from our social circles and pick up on something that strikes a chord. For example, I may see a friend of mine link to a blog post, or become a fan of a product on Facebook and as a result I have discovered something new</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.heavybagmedia.com/2008/11/28/maximizing-social-discovery-opportunities-on-the-social-web/"><P><STRONG>Active social discovery</STRONG> happens when information is actively requested, or “crowd-sourced.” For instance: I want to know the best place to get lunch in Santa Monica, so I post a question on Twitter asking my followers and solicit a response.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/844F6A34-3310-4EB2-B5BA-8778A8C1D2EF/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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