Writing for the Web


	Writing for the Web

bogdanpopescu

8-4-2008 3:27 AM

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tags:

copywriting, web writing

bogdanpopescu says:

New methods about writing on the web - the zig-zag way.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e220f8d0-eabe-4844-a4ef-26978bd54e87/844F5EB5-1966-47BB-B3EF-B09E7A164528/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.copyblogger.com/zig-zag/" href="http://www.copyblogger.com/zig-zag/" style="font-size: 11px;">www.copyblogger.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.copyblogger.com/zig-zag/"><H1>The Zig-Zag Method for<BR /> Catching Attention and Building Credibility</H1>
				<P class="author"><EM>by</EM> <A title="Posts by Brian Clark" href="http://www.copyblogger.com/author/Brian/">Brian Clark</A></p> <DIV class="entry">
					<P><IMG width="454" height="263" title="Image of surfer in a cutback" alt="Cutback" src="http://www.copyblogger.com/images/cutback.jpg" class="center frame" /></p> <P>We give a lot of advice here on Copyblogger. Usually we try to stick to the fundamentals of solid writing and effective persuasion—the things that have been proven to work for decades and even centuries.</p> <P>Beyond those fundamentals, there’s only one rule… the rule of change. Every <EM>technique du jour</EM> will inevitably lose effectiveness (at least for a while), and something else will come along that works better (at least for a while).</P></DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/844F5EB5-1966-47BB-B3EF-B09E7A164528/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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