Palm Pre Launch Nears With First Print Ad


	Palm Pre Launch Nears With First Print Ad

Elizabeth Woyke

4-17-2009 10:54 AM

223 views

tags:

palm, sprint, marketing, launch

Elizabeth Woyke says:

As Gearlog notes, when a carrier pays hundreds of thousands to run a full-page ad in the Wall Street Journal, it means a phone is launching soon--within weeks. Sprint has done just that for the much-anticipated Palm Pre--pictured above, along with Twitter's Bluebird mascot.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1bb223e6-51c2-4755-ae0a-1b24c3e9fa07/83180582-2C80-4497-A614-010CAC770C9E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.gearlog.com/2009/04/palm_pre_coming_soon_sprint_ro.php" href="http://www.gearlog.com/2009/04/palm_pre_coming_soon_sprint_ro.php" style="font-size: 11px;">www.gearlog.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.gearlog.com/2009/04/palm_pre_coming_soon_sprint_ro.php"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.gearlog.com/img/21DADC6D-A171-4485-B606-96844AFD28E7" alt="pre-ad.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.gearlog.com/2009/04/palm_pre_coming_soon_sprint_ro.php">When companies start plunking down money on print ads, you know a device is coming soon. Sprint dropped a big color picture of the <A href="http://www.pcmag.com/article2/0,2817,2338482,00.asp">Palm Pre</A> on the back of the Wall Street Journal today, paying Rupert Murdoch <A href="http://advertising.wsj.com/rates/nationalEd.html">$264,000</A> for the privilege. (We've got an image of the full ad after the jump.)
The Pre has played a cameo role in Sprint's most recent TV ad campaign, popping up at the very end, but here it stands out as if to say it's the one gadget Sprint wants to associate with the Now Network. Sprint has also given Twitter a prominent role in the ad campaign, as shown by the blue bird in the <A class="iAs" classname="iAs" href="#" target="_blank" itxtdid="8934748">picture</A>.
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.gearlog.com/2009/04/palm_pre_coming_soon_sprint_ro.php"><DIV><A class="iAs" classname="iAs" href="#" target="_blank" itxtdid="7788170">AT&T</A> started featuring the BlackBerry Bold in print ads about a month before the device launched, on <A href="http://www.pcmag.com/article2/0,2817,2333901,00.asp">November 4</A>. <A class="iAs" classname="iAs" href="#" target="_blank" itxtdid="8934820">Print</A> ads also heralded the launch of the <A href="http://www.gearlog.com/2009/02/sprint_treo_pro_now_249_procla.php">Palm Treo Pro</A> on Sprint, but that launch process was such a mess that I don't know if the timing was intentional or not.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.gearlog.com/2009/04/palm_pre_coming_soon_sprint_ro.php">We still don't know when the Pre is coming out, though it will probably be sometime in May.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/83180582-2C80-4497-A614-010CAC770C9E/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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