Brand Awareness, Word-of-Mouth, and Customer Loyalty the Biggest Benefits of Social Networking Sites


	Brand Awareness, Word-of-Mouth, and Customer Loyalty the Biggest Benefits of Social Networking Sites

fuordigital

7-28-2008 5:59 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/fd5dd665-d9f9-470e-9335-faba0154f12c/82F8A898-EB76-4580-A304-3C3A56B5CB95/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/word-of-mouth-insights-customer-loyalty-big-benefits-of-online-communities-5434/beeline-online-community-objectives-successfully-achievedjpg/" href="http://www.marketingcharts.com/interactive/word-of-mouth-insights-customer-loyalty-big-benefits-of-online-communities-5434/beeline-online-community-objectives-successfully-achievedjpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/word-of-mouth-insights-customer-loyalty-big-benefits-of-online-communities-5434/beeline-online-community-objectives-successfully-achievedjpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/word-of-mouth-insights-customer-loyalty-big-benefits-of-online-communities-5434/">Word-of-Mouth, Insights, Customer Loyalty Big Benefits of Online Communities</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/word-of-mouth-insights-customer-loyalty-big-benefits-of-online-communities-5434/beeline-online-community-objectives-successfully-achievedjpg/"><P>The greatest value of online communities is they increase word-of-mouth (35%), increase brand awareness (28%), bring new ideas into the organization faster (24%) and increase customer loyalty (24%), <A href="http://sncr.org/2008/07/15/word-of-mouth-insights-customer-loyalty-biggest-benefits-of-online-communities-says-new-study-by-beeline-labs-deloitte-society-for-new-communications-research/">according to</A> a survey of organizations using online communities. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/word-of-mouth-insights-customer-loyalty-big-benefits-of-online-communities-5434/beeline-online-community-objectives-successfully-achievedjpg/"><P>The greatest obstacles to making a community work are not related to technology or funding, the study found; rather, getting people involved in the community (51%), finding enough time to manage the community (45%), and attracting people to the community (34%) were cited most:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/word-of-mouth-insights-customer-loyalty-big-benefits-of-online-communities-5434/beeline-online-community-objectives-successfully-achievedjpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/D9386151-71E3-4447-842D-9A7CC23225B1" alt="beeline-online-community-objectives-successfully-achieved.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/82F8A898-EB76-4580-A304-3C3A56B5CB95/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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