Bush asked America to "imagine


	Bush asked America to "imagine

Lvaman

12-29-2007 10:05 AM

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tags:

bush, fear, imagine

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9437366a-a65f-4dec-a7dd-ef449a392dac/82AB6BEA-CC23-4386-AAED-F954545CC19E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.newsweek.com/id/78178/page/3" href="http://www.newsweek.com/id/78178/page/3" style="font-size: 11px;">www.newsweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newsweek.com/id/78178/page/3">Words that evoke images rather than abstractions are powerful triggers of fear, too. When making the case for invading <A xmlns="http://www.w3.org/1999/xhtml" class="related" href="http://www.newsweek.com/related.aspx?subject=Iraq">Iraq</A> in 2003, <A xmlns="http://www.w3.org/1999/xhtml" class="related" href="http://www.newsweek.com/related.aspx?subject=George+H.W.+Bush">Bush</A> asked America to "imagine with me this new fear"—as he raised the specter of the mushroom cloud, as LBJ had. "The key to emotional language is its simplicity and clarity," says Republican pollster Frank Luntz. "It has to be immediately believable and authentic. If it requires you to think, it's less powerful; if it requires you to explain, it's less powerful." The most effective fear-inducing language and images speak to the amygdala, not the cortex.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/82AB6BEA-CC23-4386-AAED-F954545CC19E/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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