Media co.'s problem? Its the package stupid.


	Media co.'s problem? Its the package stupid.

dgreplay

9-23-2009 10:13 AM

42 views

dgreplay says:

Really? Its all about the package? That's it? Just fix the package and we nailed it? Whether the author is right or wrong it turns me off when people boil an issue down do one simple, systemic problem that no one on earth can see...except for them.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/27c5c212-9691-46f9-934e-56ac1041af5e/820CE463-EDD5-4AB8-AD8D-2BDEBBFEBAC2/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://publishing2.com/2009/09/16/content-doesnt-matter-without-the-package/" href="http://publishing2.com/2009/09/16/content-doesnt-matter-without-the-package/" style="font-size: 11px;">publishing2.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publishing2.com/2009/09/16/content-doesnt-matter-without-the-package/"><P>In response to the launch of <A href="http://fastflip.googlelabs.com/" target="_blank">Google’s Fast Flip</A>, I observed that <A href="http://publishing2.com/2009/09/14/what-google-understands-about-the-future-of-news-and-publishing-that-publishers-do-not/" target="_blank">Google is correctly focused on creating a new user interface for news</A>, when most media companies are not. A lot of people responded that Fast Flip is not an innovative or effective UI for news — which may be true, but that misses the point entirely.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publishing2.com/2009/09/16/content-doesnt-matter-without-the-package/"><P>It doesn’t matter so much whether Google succeeds or fails with this particular experiment. What matters is that they are trying to solve the right problem.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publishing2.com/2009/09/16/content-doesnt-matter-without-the-package/"><P>The challenge for media companies is not to figure out what to do with their content — content in and of itself doesn’t matter. It never has.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://publishing2.com/2009/09/16/content-doesnt-matter-without-the-package/"><P>It’s all about the package.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/820CE463-EDD5-4AB8-AD8D-2BDEBBFEBAC2/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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