ESPN, Nielsen Collaborate to Provide Cross-Platform Insights


	ESPN, Nielsen Collaborate to Provide Cross-Platform Insights

tkanno

10-20-2007 9:38 AM

264 views

tags:

espn, nielsen

tkanno says:

TV、PCインターネット、モバイルの3つの異なるプラットホームにおける視聴者の動向を把握するための調査に関して協力するという。

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/41712537-ed7c-467c-8a2c-b6dd87068aac/81D6C96C-57F2-4CCD-87A7-F6DD2742BE28/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.clickz.com/3627338" href="http://www.clickz.com/3627338" style="font-size: 11px;">www.clickz.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/3627338"><P>ESPN and Nielsen are collaborating on methods to measure the way people use content and view advertising over different media including TV, the Internet, and mobile devices.</P><P>The companies said the initiative involves the first deployment of Nielsen's new "TV/Internet Convergence Panel," a group of sample households being assembled by Nielsen to track home use of TV and Internet. To further measure cross-media use, the project will link data from Nielsen Mobile and other measurement sources.</P><P>By working with a big, multimedia content publisher like ESPN, Nielsen gets a chance to show other publishers how its new measurement methodology works.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/81D6C96C-57F2-4CCD-87A7-F6DD2742BE28/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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