The intriguing title hides an interesting application of mathematical tools used in quantum mechanics to model decision making under condition of uncertainty.
Pothos and Busemeyer hope that further research on quantum probability models of human cognition could help answer fundamental questions about the nature of how we think. For example, what does it mean to be rational? Another example is Schrodinger’s equation, which predicts a periodic oscillation between choices after a minimum length of time. This oscillation matches with electroencephalography signals and may explain why the longer you debate on a decision, the more you fluctuate. Overall, if our brains use quantum principles, and quantum computation is known to be fundamentally faster than classical computation in computers, then perhaps quantum principles can even help explain the success of human cognition.

now we're getting somewhere.lateral cognition(in time vs. through time) is clearly present in our minds as well as the universe.

I can relate all of this to my betting on horses each Saturday. Weights, barrier, weather, state of racetrack, form, jockey, trainer, class of race, odds, value bet, pick4, trifecta, quinella, win and place, quadrella, pick six, any tips, and lots more.