<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/decf551f-e575-4e0a-9572-b9c92bbc27c8/7F221481-F988-493D-BCB9-FC11EEC7922A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/smartphone-user-behavior-calls-for-mobile-email-strategy-shift-960/" href="http://www.marketingcharts.com/direct/smartphone-user-behavior-calls-for-mobile-email-strategy-shift-960/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/smartphone-user-behavior-calls-for-mobile-email-strategy-shift-960/"><li style="margin-left:16px;padding-left: 0px;">Smartphone users mainly employ mobile email to stay connected and read urgent messages, and rarely commercial emails, because of limited functionality and rendering capabilities.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/smartphone-user-behavior-calls-for-mobile-email-strategy-shift-960/"><li style="margin-left:16px;padding-left: 0px;">Mobile email users typically do not click on links within emails - only 54% have ever clicked on a link from their mobile device. Nor do they make online purchases via smartphones.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/smartphone-user-behavior-calls-for-mobile-email-strategy-shift-960/"><li style="margin-left:16px;padding-left: 0px;">Developing messages especially for mobile email is unnecessary, as text renders 50-60% of the time when multi-part email is viewed on a mobile device.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/smartphone-user-behavior-calls-for-mobile-email-strategy-shift-960/"><li style="margin-left:16px;padding-left: 0px;">The most successful text-only design for mobile and computer email viewing includes a brief introduction - and a link to view the message as a webpage, according to ExactTarget’s findings; that also allows users to view the HTML version when they view it on their computer.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7F221481-F988-493D-BCB9-FC11EEC7922A/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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