Black Hat Testimonials


	Black Hat Testimonials

The Story Lady

2-27-2008 5:04 PM

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The Story Lady says:

Idea Marketers excellent post about getting quality customer testimonials for feedback and promotion reveals the dark side of testimonials. Glenn Dietzel of AwakenTheAuthorWithin.com just experienced a black hat marketing tactic when an internet marketing guru falsely claimed that Glenn Dietzel's success is due to following this marketer's program

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/73a04942-e811-4f1e-b1e9-aa77a158ae14/7E63F0B1-CABB-41EA-A85D-FC32632E4855/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://marniep.typepad.com/ideamarketers/2008/02/testimonials--.html" href="http://marniep.typepad.com/ideamarketers/2008/02/testimonials--.html" style="font-size: 11px;">marniep.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marniep.typepad.com/ideamarketers/2008/02/testimonials--.html"><P><SPAN id="AI2">When</SPAN> <SPAN id="AI2">it</SPAN> <SPAN id="AI2">comes</SPAN> <SPAN id="AI2">to</SPAN> <SPAN id="AI2">testimonials</SPAN> <SPAN id="AI2">and</SPAN> <SPAN id="AI2">endorsements,</SPAN> <SPAN id="AI2">it's</SPAN> <SPAN id="AI2">important</SPAN> <SPAN id="AI2">to</SPAN> <SPAN id="AI2">be</SPAN> <SPAN id="AI2">honest</SPAN> <SPAN id="AI2">and</SPAN> <SPAN id="AI2">ethical.</SPAN> <SPAN id="AI2">I've</SPAN> <SPAN id="AI2">been</SPAN> <SPAN id="AI2">reading</SPAN> <SPAN id="AI2">the</SPAN> <SPAN id="AI2">last</SPAN> <SPAN id="AI2">few</SPAN> <SPAN id="AI2">posts</SPAN> <SPAN id="AI2">on</SPAN> <A href="http://www.ideamarketers.com/experts/business_authoring.cfm" target="resourcewindow"><SPAN id="AI2">business</SPAN> <SPAN id="AI2">authoring</SPAN> <SPAN id="AI2">expert</SPAN></A> <SPAN id="AI2">Glenn</SPAN> <SPAN id="AI2">Dietzel's</SPAN> <SPAN id="AI2">blog.</SPAN> <SPAN id="AI2">It</SPAN> <SPAN id="AI2">seems</SPAN> <SPAN id="AI2">some</SPAN> <A href="http://authorandgrowrich.com/blog/a-shocking-unethical-practice%C3%A2%E2%82%AC%E2%80%9Dwith-media-releasesglenn" target="_blank"><SPAN id="AI2">underhanded</SPAN> <SPAN id="AI2">marketer</SPAN></A> <SPAN id="AI2">is</SPAN> <SPAN id="AI2">out</SPAN> <SPAN id="AI2">there</SPAN> <SPAN id="AI2">claiming</SPAN> <SPAN id="AI2">to</SPAN> <SPAN id="AI2">be</SPAN> <SPAN id="AI2">the</SPAN> <SPAN id="AI2">secret</SPAN> <SPAN id="AI2">behind</SPAN> <SPAN id="AI2">Glenn's</SPAN> <SPAN id="AI2">success.</SPAN> <SPAN id="AI2">He's</SPAN> <SPAN id="AI2">posted</SPAN> <SPAN id="AI2">on</SPAN> <SPAN id="AI2">his</SPAN> <SPAN id="AI2">information</SPAN> <SPAN id="AI2">product</SPAN> <SPAN id="AI2">that</SPAN> <SPAN id="AI2">Glenn</SPAN> <SPAN id="AI2">is</SPAN> <SPAN id="AI2">his</SPAN> <SPAN id="AI2">client</SPAN> <SPAN id="AI2">and</SPAN> <SPAN id="AI2">taking</SPAN> <SPAN id="AI2">credit</SPAN> <SPAN id="AI2">for</SPAN> <SPAN id="AI2">Glenn's</SPAN> <SPAN id="AI2">success.</SPAN> <SPAN id="AI2">The</SPAN> <SPAN id="AI2">fact</SPAN> <SPAN id="AI2">is</SPAN> <SPAN id="AI2">Glenn's</SPAN> <SPAN id="AI2">never</SPAN> <SPAN id="AI2">even</SPAN> <SPAN id="AI2">worked</SPAN> <SPAN id="AI2">with</SPAN> <SPAN id="AI2">the</SPAN> <SPAN id="AI2">guy!</SPAN> <SPAN id="AI2">So</SPAN> <SPAN id="AI2">not</SPAN> <SPAN id="AI2">only</SPAN> <SPAN id="AI2">are</SPAN> <SPAN id="AI2">people</SPAN> <SPAN id="AI2">stealing</SPAN> <SPAN id="AI2">identities</SPAN> <SPAN id="AI2">on</SPAN> <SPAN id="AI2">the</SPAN> <SPAN id="AI2">web,</SPAN> <SPAN id="AI2">it</SPAN> <SPAN id="AI2">looks</SPAN> <SPAN id="AI2">like</SPAN> <SPAN id="AI2">they're</SPAN> <SPAN id="AI2">stealing</SPAN> <SPAN id="AI2">endorsements</SPAN> <SPAN id="AI2">too!</SPAN> <SPAN id="AI2">Gimme</SPAN> <SPAN id="AI2">a</SPAN> <SPAN id="AI2">break!</SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marniep.typepad.com/ideamarketers/2008/02/testimonials--.html"><P><SPAN id="AI2">In</SPAN> <SPAN id="AI2">his</SPAN> <SPAN id="AI2">recent</SPAN> <SPAN id="AI2">post</SPAN> <A href="http://authorandgrowrich.com/blog/the-etymology-of-black-hat-marketing-with-media-releases" target="resourcewindow"><SPAN id="AI2">The</SPAN> <SPAN id="AI2">Etymology</SPAN> <SPAN id="AI2">Of</SPAN> <SPAN id="AI2">Black</SPAN> <SPAN id="AI2">Hat</SPAN> <SPAN id="AI2">Marketing</SPAN> <SPAN id="AI2">With</SPAN> <SPAN id="AI2">Media</SPAN> <SPAN id="AI2">Releases</SPAN></A><SPAN id="AI2">,</SPAN> <SPAN id="AI2">Glenn</SPAN> <SPAN id="AI2">defines</SPAN> <SPAN id="AI2">some</SPAN> <SPAN id="AI2">important</SPAN> <SPAN id="AI2">terms</SPAN> <SPAN id="AI2">for</SPAN> <SPAN id="AI2">us</SPAN> <SPAN id="AI2">to</SPAN> <SPAN id="AI2">remember</SPAN> <SPAN id="AI2">when</SPAN> <SPAN id="AI2">a)</SPAN> <SPAN id="AI2">buying</SPAN> <SPAN id="AI2">anything</SPAN> <SPAN id="AI2">on</SPAN> <SPAN id="AI2">the</SPAN> <SPAN id="AI2">internet</SPAN> <SPAN id="AI2">and</SPAN> <SPAN id="AI2">b)</SPAN> <SPAN id="AI2">selling</SPAN> <SPAN id="AI2">anything</SPAN> <SPAN id="AI2">on</SPAN> <SPAN id="AI2">the</SPAN> <SPAN id="AI2">internet:</SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marniep.typepad.com/ideamarketers/2008/02/testimonials--.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/marniep.typepad.com/img/0CDE975E-ED98-441A-A72C-F2BA665FE44A" alt="My Photo" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://marniep.typepad.com/ideamarketers/2008/02/testimonials--.html"><P><SPAN><SPAN id="AI2">February</SPAN> <SPAN id="AI2">27,</SPAN> <SPAN id="AI2">2008</SPAN> <SPAN id="AI2">in</SPAN> <A href="http://marniep.typepad.com/ideamarketers/marketing_ideas/index.html"><SPAN id="AI2">Marketing</SPAN> <SPAN id="AI2">Ideas</SPAN></A> </SPAN><SPAN>|</SPAN> <A href="http://marniep.typepad.com/ideamarketers/2008/02/testimonials--.html">Permalink</A> </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7E63F0B1-CABB-41EA-A85D-FC32632E4855/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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