Is that less than half the Britons? or less than half the Britons polled? and of the Britons polled, how many have at least a high school education? of the Britons polled, how many actually care, and take an interest in the subject? Just askin.

Inactivity and apathy towards the planet's health make surveys such as this not worth the effort.
It seems some people feel it is ok if the consumerism we have enjoyed so much, is not to blame. The planet's health is not their problem.
All the rubbish in the Pacific was ignored for years because it was plastic and everyone uses plastic. When tobacco usage refuse was added as a major factor, people had a target to blame, so they can now ask for action.
Guess we got a little too big for our boots.