The End of the Recession Gold Rush. Survey shows rise of ad dollars as the recession nears end

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	The End of the Recession Gold Rush. Survey shows rise of ad dollars as the recession nears end

iCoastal Net Designs

6-15-2009 4:41 PM

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marketing

iCoastal Net Designs says:

Interesting stats on what marketing channels marketers and companies still believe to be the best for long-term branding. And how to measure the health of a brand.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/94a2942b-3371-4656-acfc-d038715a4bea/7D41077A-8B50-44FC-B07A-7A682AC71ED7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.adweek.com/aw/content_display/news/agency/e3i6ec2932c7d29e992cc1f19bb419dcc87" href="http://www.adweek.com/aw/content_display/news/agency/e3i6ec2932c7d29e992cc1f19bb419dcc87" style="font-size: 11px;">www.adweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/agency/e3i6ec2932c7d29e992cc1f19bb419dcc87"><H3 class="med">ANA survey says most firms will rev up activities 3-6 months before recession ends</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/agency/e3i6ec2932c7d29e992cc1f19bb419dcc87"><DIV>
For all the flux in marketers' use of media, TV remained atop the
standings when respondents were asked to say which media are
effective for building brand equity. Sixty-four percent cited TV.
Though down from 80 percent in a similar February 2007 poll, that
still put TV ahead of online (61 percent) and "guerrilla/word of
mouth/buzz marketing" (57 percent). Lagging farther behind were
magazines (51 percent, down from 67 percent in 2007), radio (30
percent, down from 36 percent), outdoor (26 percent, down from 35
percent) and newspapers (19 percent, down from 36 percent). Social
media garnered the most mentions as "the media channel that
marketers would like to use but have not yet been able to
implement."</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7D41077A-8B50-44FC-B07A-7A682AC71ED7/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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