PETER KIM'S 22 STEP SOCIAL MEDIA MARKETING PLAN


	PETER KIM'S 22 STEP SOCIAL MEDIA MARKETING PLAN

cobrandit

11-7-2008 4:27 PM

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peterkim cobrandit mashable

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/40b6d328-697b-4125-8ac4-b794d2382982/7CD06527-FC44-415B-9B4F-6541FFA704C8/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://mashable.com/2008/11/07/social-media-marketing-plan/" href="http://mashable.com/2008/11/07/social-media-marketing-plan/" style="font-size: 11px;">mashable.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2008/11/07/social-media-marketing-plan/">1. Blogs (<A target="_blank" href="http://www.jnjbtw.com/">Johnson & Johnson</A>, <A target="_blank" href="http://blog.delta.com/">Delta Air Lines</A>)
2. Bookmarking/Tagging (<A target="_blank" href="http://delicious.com/adobe">Adobe</A>, <A target="_blank" href="http://delicious.com/Kodak.delicious">Kodak</A>)
3. Brand monitoring (<A target="_blank" href="http://money.cnn.com/2008/09/03/technology/fortt_dell.fortune/index.htm">Dell</A>, <A target="_blank" href="http://humanvoice.wordpress.com/2008/07/10/monetizing-web-20/">MINI</A>)
4. Content aggregation (<A target="_blank" href="http://alltop.com/">Alltop</A>, <A target="_blank" href="http://friendfeed.com/emccorp">EMC</A>)
5. Crowdsourcing/Voting (<A target="_blank" href="https://mix.oracle.com/">Oracle</A>, <A target="_blank" href="http://mystarbucksidea.force.com/">Starbucks</A>)
6. Discussion boards and forums (<A target="_blank" href="http://www.ibm.com/developerworks/forums/index.html">IBM</A>, <A target="_blank" href="http://forums.dewmocracy.com/forums/">Mountain Dew</A>)
7. Events and meetups (<A target="_blank" href="http://blog.molson.com/community/2008/06/27/how-about-some-brew-20/">Molson</A>, <A target="_blank" href="http://ohamanda.com/?cat=223">Pampers</A>)
8. Mashups (<A target="_blank" href="http://www.fidlabs.com/">Fidelity Investments</A>, <A target="_blank" href="http://nike6.loopd.com/Members/nike6/Default.aspx">Nike</A>)
9. Microblogging (<A target="_blank" href="https://twitter.com/methodtweet">method</A>, <A target="_blank" href="http://twitter.com/wholefoods">Whole Foods</A>)
10. Online video (<A target="_blank" href="http://www.youtube.com/user/eukanuba">Eukanuba</A>, <A target="_blank" href="http://www.youtube.com/homedepottv">Home Depot</A>)
11. Organization and staffing (<A target="_blank" href="http://www.scottmonty.com/2008/06/why-im-blue.html">Ford</A>, <A target="_blank" href="http://inbrief.prweekblogs.com/2008/09/12/pepsico-picks-up-ws-bonin-bough/">Pepsi</A>)
12. Outreach programs (<A target="_blank" href="http://www.womworld.com/nokia/">Nokia</A>, <A target="_blank" href="http://www.fromhungertohope.com/">Yum Brands</A>)
13. Photosharing (<A target="_blank" href="http://www.flickr.com/photos/rubbermaid">Rubbermaid</A>, <A target="_blank" href="http://www.flickr.com/photos/downingstreet/">UK Government</A>)
14. Podcasting (<A target="_blank" href="http://www.ericsson.com/ericsson/corpinfo/publications/telecomreport/podcast/rss/tele_podcast.xml">Ericsson</A>, <A target="_blank" href="http://www.mcdonalds.com/corp/podcasts.html">McDonalds</A>)
15. Presentation sharing (<A target="_blank" href="http://www.slideshare.net/capgeminimedia/">CapGemini</A>, <A target="_blank" href="http://www.slideshare.net/daimlerblog">Daimler AG</A>)
16. Public Relations - social media releases (<A target="_blank" href="http://news.avoncrusade.ca/">Avon</A>, <A target="_blank" href="http://www.intel.com/pressroom/archive/releases/20080611corp_sm.htm">Intel</A>)
17. Ratings and reviews (<A target="_blank" href="http://www.bazaarvoice.com/press050107.html">Loblaws</A>, <A target="_blank" href="http://reviews.turbotax.intuit.com/7788/allreviews.htm">TurboTax</A>)
18. Social networks</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2008/11/07/social-media-marketing-plan/"><BLOCKQUOTE><P>19. Sponsorships (<A target="_blank" href="http://www.youtube.com/watch?v=XCAf5nMMFzM">Coca-Cola</A>, <A href="http://www.whirlpool.com/custserv/promo.jsp?sectionId=563">Whirlpool</A>)
20. Virtual worlds (<A target="_blank" href="http://channel.nationalgeographic.com/series/la-hard-hats/all/03#tab-virtual">National Geographic</A>, <A target="_blank" href="http://metapolis.toyota.co.jp/about/map.html">Toyota</A>)
21. Widgets (<A target="_blank" href="http://www.southwest.com/cgi-bin/systray?action=download&refId=2006050000000051&ref=ding_info">Southwest Airlines</A>, <A target="_blank" href="http://widgets.yahoo.com/authors/Target">Target</A>)
22. Wikis (<A target="_blank" href="http://wiki.secondlife.com/wiki/Main_Page">Second Life</A>, <A target="_blank" href="http://wiki.sidekick.com/?t=anon">T-Mobile Sidekick</A>)</P></BLOCKQUOTE>
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