<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a5b669f9-09ea-433d-a5a0-01855c5f104f/7CA9DC08-64FC-46EB-805D-955EC883933A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.dynamiclogic.com/na/research/WhatsInTheMix/Oct2007.html" href="http://www.dynamiclogic.com/na/research/WhatsInTheMix/Oct2007.html" style="font-size: 11px;">www.dynamiclogic.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dynamiclogic.com/na/research/WhatsInTheMix/Oct2007.html">Media Work Best Together, Playing Different Roles in Driving the Consumer Purchase Process</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dynamiclogic.com/na/research/WhatsInTheMix/Oct2007.html"><P> For this analysis, Dynamic Logic isolated the impact of TV advertising, then assessed online's contribution in addition to TV, and finally looked at magazines added to the online and TV combination. The chart below summarizes the increases in brand metrics from media combinations over the levels represented by TV alone. The study compared people who had the opportunity to see <I>only TV</I> advertising with those who had the opportunity to see TV in combination with other media. For example, online advertising represents the increased impact of online display advertising combined with TV (+3.7 percentage points for aided brand awareness). The magazine values represent the (positive) change in each metric produced by adding magazine advertising to TV <I>and</I> online using the same approach. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dynamiclogic.com/na/research/WhatsInTheMix/Oct2007.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.dynamiclogic.com/img/352A90D8-4989-45BB-962A-F62EB0FEE17D" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dynamiclogic.com/na/research/WhatsInTheMix/Oct2007.html"><li style="margin-left:16px;padding-left: 0px;"> Online is a booster on all key awareness and persuasion metrics </LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7CA9DC08-64FC-46EB-805D-955EC883933A/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks:  Amplify.com - Don't just share the news...Amplify it!