Watermarking to replace DRM?


	Watermarking to replace DRM?

hjharris

10-4-2007 3:00 AM

132 views

tags:

drm, piracy, intellectual property rights

hjharris says:

interesting area requiring a lot of new work

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/63021ac6-f4d6-498a-a228-3d0947fd2727/7C43EDB1-84C3-4329-B9F8-E21DB35BC334/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.cnet.com/8301-13526_1-9761049-27.html" href="http://blogs.cnet.com/8301-13526_1-9761049-27.html" style="font-size: 11px;">blogs.cnet.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.cnet.com/8301-13526_1-9761049-27.html">The idea: whenever a watermarked file is played on an ActiveNow-enabled device, the service could dynamically insert some sort of advertising--presumably audio, but perhaps video or text depending on the device being used. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.cnet.com/8301-13526_1-9761049-27.html">
I could see watermarking eventually taking the place of DRM, which is both ineffective and alienating to consumers</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.cnet.com/8301-13526_1-9761049-27.html">Instead of trying to prevent users from copying and sharing audio files, content owners could simply trace the paths of these files, then establish some sort of remuneration system. Activated Content's idea of dynamic advertising is interesting, but it seems more reasonable to me to build some sort of pooled payment system</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7C43EDB1-84C3-4329-B9F8-E21DB35BC334/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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