<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color:#ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/258f613b-4c39-486b-a164-eab82ec7cdc4/7B0940C6-79EB-40FF-AE7A-B2D89DDA514F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index.html" href="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index.html" style="font-size: 11px;">multichannelmerchant.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index.html"><table background="undefined" bgcolor=""><tr><TD valign="bottom" nowrap="" class="sheader" rowspan="3">MINUTE 1: home page</TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index.html"><OL> <li style="margin-left:16px;padding-left: 0px;">What can I do on this site?</LI> <li style="margin-left:16px;padding-left: 0px;">Why would I do it here?</LI> <li style="margin-left:16px;padding-left: 0px;">How do I start?</LI> </OL></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index.html">If the home page is effective, these questions can be answered in seconds — that's how much time you have before your user opens up another browser tab to shop a competitor or simply leave.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index.html"><table background="undefined" bgcolor=""><tr><TD valign="bottom" nowrap="" class="sheader" rowspan="3">MINUTE 2: navigation</TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index.html"><P>Take a look at the site's primary navigation links. Is the number of choices manageable or overwhelming? Research shows that more than seven links is pushing it.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index.html"><table background="undefined" bgcolor=""><tr><TD valign="bottom" nowrap="" class="sheader" rowspan="3">MINUTE 3: category page</TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index.html">Is the category page on your screen immediately recognizable as a list of products? Is the reasoning behind this list's default order apparent (price ascending, alphabetical by brand, etc.)? How easy is it to change that order?</blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content7.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index1.html" href="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index1.html" style="font-size: 11px;">multichannelmerchant.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index1.html"><table background="undefined" bgcolor=""><tr><TD valign="bottom" nowrap="nowrap" class="sheader" rowspan="3">MINUTE 4: site search</TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index1.html">Site search can give you insight into how visitors think. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index1.html"><table background="undefined" bgcolor=""><tr><TD valign="bottom" nowrap="nowrap" class="sheader" rowspan="3">MINUTE 5: product-detail page</TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index1.html"><table background="undefined" bgcolor=""><tr><TD valign="bottom" nowrap="nowrap" class="sheader" rowspan="3">TIME OUT</TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index1.html">What does your clock say? If slow-loading pages are bogging down your checkup, remember to optimize your site for speed. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index1.html"><table background="undefined" bgcolor=""><tr><TD valign="bottom" nowrap="nowrap" class="sheader" rowspan="3">MINUTE 6: shopping cart</TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index1.html"><table background="undefined" bgcolor=""><tr><TD valign="bottom" nowrap="nowrap" class="sheader" rowspan="3">MINUTE 7: checkout</TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://multichannelmerchant.com/webchannel/sevenminute_checkup/index1.html"><table background="undefined" bgcolor=""><tr><TD valign="bottom" nowrap="nowrap" class="sheader" rowspan="3">TIME'S UP</TD></tr></table></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7B0940C6-79EB-40FF-AE7A-B2D89DDA514F/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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