<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4d7d166d-93c5-480a-afd1-4512d0608e4c/7A8D9B9E-28AF-4249-AC29-3C8600EA22E2/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#" href="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#"><NYT_HEADLINE type=" " version="1.0"> A Netflix Model for Haute Couture </NYT_HEADLINE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.nytimes.com/img/08EB4A19-35EB-4998-AF22-49FB10CA7226" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#"><P class="caption"> Jennifer Hyman, left, and Jennifer Carter Fleiss at Rent the Runway headquarters. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#"><P>For many women, a $1,000 dress is something they admire in the pages of a glossy magazine or see draped on the frame of a celebrity — not an item hanging in their closet. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.nytimes.com/img/ED97245E-E733-4871-A96F-9CB6C6FFF0A8" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#"><P class="caption"> Through the mail-order service from Jennifer Hyman, above left, and Jennifer Carter Fleiss, a four-night dress rental costs $50 to $200. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.nytimes.com/img/634E0D28-78A4-4544-98A1-D903B52C9EF3" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#"><P>But a nascent Web site called <A title="Home page for Rent the Runway." href="http://renttherunway.com/">Rent the Runway</A> is hoping to make high-end fashions much more accessible and almost as easy as renting a movie from Netflix. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#"><P> The mail-order service, which finishes the testing phase on Monday, allows women to rent dresses from notable fashion designers like <A title="More articles about Diane von Furstenberg." href="http://topics.nytimes.com/top/reference/timestopics/people/v/diane_von_furstenberg/index.html?inline=nyt-per">Diane Von Furstenberg</A>, Hervé Léger and <A title="More articles about Proenza Schouler." href="http://topics.nytimes.com/top/reference/timestopics/organizations/p/proenza_schouler/index.html?inline=nyt-per">Proenza Schouler</A> for roughly one-tenth of what they would cost to buy in a retail store. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#">The rentals run $50 to $200 for a four-night loan and are shipped directly to the customer’s doorstep. After wearing the dress,</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#"> she puts it into a prepaid </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=1&nl=technology&emc=techupdateema1#">envelope</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7A8D9B9E-28AF-4249-AC29-3C8600EA22E2/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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