<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/93b84754-174e-433c-99fe-201f61783b01/79B49011-E06E-4F93-8AC5-CE450ADD5939/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blog.interflora.co.uk/illegal-free-riding-on-the-interflora-brand/" href="http://blog.interflora.co.uk/illegal-free-riding-on-the-interflora-brand/" style="font-size: 11px;">blog.interflora.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.interflora.co.uk/illegal-free-riding-on-the-interflora-brand/"><H1 class="entry-title"> Illegal Free-riding on the Interflora Brand </H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.interflora.co.uk/illegal-free-riding-on-the-interflora-brand/"><P>In December 2008 we jointly filed a lawsuit with Interflora Incorporated based in Illinois against Marks and Spencer and Flowers Direct Online for breach of trade mark law.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.interflora.co.uk/illegal-free-riding-on-the-interflora-brand/"><P>Prior to May 2008, Google’s policy throughout the whole of Europe was to allow trade mark owners to object to the use of their marks in this way by competitors. This changed in the UK and Ireland in May 2008 but it is still the position in mainland Europe. Just because Google’s AdWords policy allows this kind of advertising, it doesn’t make it legal.<SPAN id="more-1057"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.interflora.co.uk/illegal-free-riding-on-the-interflora-brand/"><P>Section 10 (1) is breached by making use of a sign which is identical to another’s trade mark, in the course of trade, in relation to goods or services identical to those for which the trade mark is registered.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.interflora.co.uk/illegal-free-riding-on-the-interflora-brand/"><P>Below is an example of Marks and Spencer bidding on the wordmark ‘Interflora’ which is a registered trade mark.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.interflora.co.uk/illegal-free-riding-on-the-interflora-brand/"><P>We are currently waiting for the European Court of Justice to deliver their ruling, watch this space…</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/79B49011-E06E-4F93-8AC5-CE450ADD5939/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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