<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8fa17a76-3e6e-402f-9ef1-6438bb7431db/79AF852C-2212-4063-AB61-A8C95E4A1D6F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.newscientist.com/channel/health/brain/mg19626335.500-do-our-brains-work-like-google.html" href="http://www.newscientist.com/channel/health/brain/mg19626335.500-do-our-brains-work-like-google.html" style="font-size: 11px;">www.newscientist.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newscientist.com/channel/health/brain/mg19626335.500-do-our-brains-work-like-google.html"><P>Google's patented and powerful search algorithm, PageRank, may mimic the way the human brain retrieves information.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newscientist.com/channel/health/brain/mg19626335.500-do-our-brains-work-like-google.html"><P>Our memory for words can be modelled as a network in which each point represents a different word, with each linked to words that relate to it. Psychologist Tom Griffiths and colleagues at the University of California, Berkeley, wondered whether the ease with which the brain retrieves words is similar to the way that websites are ranked by PageRank: by the number of sites that link to them.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newscientist.com/channel/health/brain/mg19626335.500-do-our-brains-work-like-google.html"><P>It seems it might. In tests against other word-retrieval algorithms, PageRank most clearly matched the human model (<I>Psychological Science</I>, vol 18, p 1069). The results suggest human memory studies could be improved by examining the tricks that search engines employ, and vice versa, says Griffiths.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/79AF852C-2212-4063-AB61-A8C95E4A1D6F/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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