<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ee3affb0-d290-474b-abab-c7148a541c39/7948CBB6-4F94-4201-BB9B-1F752A4AF1BE/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.techcrunch.com/2007/12/13/google-preparing-to-launch-game-changing-wikipedia-meets-squidoo-project/" href="http://www.techcrunch.com/2007/12/13/google-preparing-to-launch-game-changing-wikipedia-meets-squidoo-project/" style="font-size: 11px;">www.techcrunch.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.techcrunch.com/2007/12/13/google-preparing-to-launch-game-changing-wikipedia-meets-squidoo-project/"><P>The idea behind Knol is “to encourage people who know a particular subject to write an authoritative article about it.” A knol on a particular topic is “meant to be the first thing someone who searches for this topic for the first time will want to read.” Google essentially is the conduit for user generated authoritative content, Google provides the tools (editing tools, space etc) and you contribute the content. Then we get into Squidoo territory as writers will own pages (”The key idea behind the knol project is to highlight authors”) and the trump card: Google will offer a revenue share of ads displayed against the content.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.techcrunch.com/2007/12/13/google-preparing-to-launch-game-changing-wikipedia-meets-squidoo-project/"> All editorial responsibilities and control will rest with the authors. We hope that knols will include the opinions and points of view of the authors who will put their reputation on the line. Anyone will be free to write. For many topics, there will likely be competing knols on the same subject. Competition of ideas is a good thing.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7948CBB6-4F94-4201-BB9B-1F752A4AF1BE/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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