Podcast Audience Surges

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	Podcast Audience Surges

treocast

3-23-2007 12:52 AM

881 views

tags:

podcast, podcasting

treocast says:

and its only going to get bigger

2 Comments |

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3-23-2007 1:27 AM

ratilfar

Cool! Then I guess I jump on the wagon right on time!

3-23-2007 9:47 AM

treocast

according to Edison Media Research, podcasts have about the same market penetration as satellite radio.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2c553ea4-a232-4efc-9bda-8421e29b989b/7933A503-E633-4D73-AC46-87B328BCDEC5/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.podcastingnews.com/2007/03/22/podcasting-audience-up-18-since-last-year/" href="http://www.podcastingnews.com/2007/03/22/podcasting-audience-up-18-since-last-year/" style="font-size: 11px;">www.podcastingnews.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/03/22/podcasting-audience-up-18-since-last-year/"><H1>Podcasting Audience Up 18% Since Last Year</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/03/22/podcasting-audience-up-18-since-last-year/"><P>The audience for podcasts has grown 18% in the last year, according to an <A href="http://www.edisonresearch.com/home/archives/2007/03/2007_podcast_statistics_analysis.php">upcoming report</A> from Edison Media Research. Awareness of podcasting has grown even more, jumping from 22% in 2006 to 37% in 2007.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/03/22/podcasting-audience-up-18-since-last-year/"><li style="margin-left:16px;padding-left: 0px;">The audience for podcasts is up by 18% from a year ago. In 2006, 11% of those surveyed listened to audio podcasts; in 2007, the number was 13%, about 18% growth. This figure looks like it may be the most controversial info in the report. At Marketwatch, for example, Frank Barnako is calling this <A href="http://www.marketwatch.com/news/story/anemic-growth-podcast-listening/story.aspx?guid=%7B6365CCA2-84FF-4885-9D59-A34DC2D65909%7D">anemic growth</A>. While faster growth would be great for podcasters, a lot of industries would kill for 18% growth.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/03/22/podcasting-audience-up-18-since-last-year/"><li style="margin-left:16px;padding-left: 0px;">Podcast awareness has exploded in the last year, growing from 22% to 37%.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/03/22/podcasting-audience-up-18-since-last-year/"><li style="margin-left:16px;padding-left: 0px;">49% female, 51% male.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/03/22/podcasting-audience-up-18-since-last-year/"><li style="margin-left:16px;padding-left: 0px;">All ages. The survey found more listeners 55+ than in the 18-24 age group.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/03/22/podcasting-audience-up-18-since-last-year/"><li style="margin-left:16px;padding-left: 0px;">Wired - spending more than 50% more time online.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/03/22/podcasting-audience-up-18-since-last-year/"><li style="margin-left:16px;padding-left: 0px;">More than twice as likely to own an iPod or other portable media player.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7933A503-E633-4D73-AC46-87B328BCDEC5/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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