Internet Influencing Purchase Decisions


	Internet Influencing Purchase Decisions

fuordigital

6-5-2008 10:06 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ec7285bb-fdc4-4840-beca-337ee357b7bc/78AF3298-4754-4C58-B3D5-A33660A47FF4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.mediapost.com/research_brief/?p=1722" href="http://blogs.mediapost.com/research_brief/?p=1722" style="font-size: 11px;">blogs.mediapost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.mediapost.com/research_brief/?p=1722"><TABLE cellspacing="0" cellpadding="0" border="1"><TBODY><TR><TD valign="top" colspan="4"><P><STRONG>The Internet And Consumer Purchasing Decisions</STRONG> (selected products among all respondents who   purchased product in prior year)</p> </TD></TR><TR><TD valign="top"><P> </p> </TD><TD valign="top" colspan="3"><P align="center"><STRONG><EM>Product   Purchased</EM></STRONG></p> </TD></TR><TR><TD valign="top"><P><STRONG><EM>Action</EM></STRONG></p> </TD><TD valign="top"><P><STRONG><EM>Music</EM></STRONG></p> </TD><TD valign="top"><P><STRONG><EM>Cell Phone</EM></STRONG></p> </TD><TD valign="top"><P><STRONG><EM>Real Estate</EM></STRONG></p> </TD></TR><TR><TD valign="top"><P>Percent who use the internet in product research </p> </TD><TD valign="top"><P align="right">56% </p> </TD><TD valign="top"><P align="right">39% </p> </TD><TD valign="top"><P align="right">49%</p> </TD></TR><TR><TD valign="top"><P>Percent who said online information had a major impact on   the decision</p> </TD><TD valign="top"><P align="right">7 </p> </TD><TD valign="top"><P align="right">10 </p> </TD><TD valign="top"><P align="right">11</p> </TD></TR><TR><TD valign="top"><P>Percent who made the purchase online </p> </TD><TD valign="top"><P align="right">22 </p> </TD><TD valign="top"><P align="right">12 </p> </TD><TD valign="top"><P align="right">n/a</p> </TD></TR><TR><TD valign="top"><P>Percent who posted a rating or comments online after   purchase </p> </TD><TD valign="top"><P align="right">5</p> </TD><TD valign="top"><P align="right"> 3</p> </TD><TD valign="top"><P align="right"> 4</p> </TD></TR><TR><TD valign="top" colspan="4"><P><EM>Source: Pew Internet & American Life Project Survey   report, May 2008</EM></p> </TD></TR></TBODY></TABLE></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/78AF3298-4754-4C58-B3D5-A33660A47FF4/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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