Lego's policy on weapons and violence confirmed by Wired


	Lego's policy on weapons and violence confirmed by Wired

Billyclip

4-12-2007 3:59 PM

223 views

tags:

wired, violence, weapons, swords, guns, children, kids, childhood

Add a Comment

Login to Comment. Not a member yet? Sign up

Betrayal, forgiveness and money...

Forecasts for the 25 Years...

Macro Photos

Brain reacts to fairness as it does to mon...

Colbert for President

Weird Wheels

More clips from Billyclip

4chan supports DDoS - SA Forums

4chan's mod-supported Subeta DDoS attack

Subeta VS /b/

Today's Top Clips

visit the Top Clips page

View the Top Clips from April 12, 2007

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/419e66c7-c1a7-47d4-98a0-df068813beba/788B8CB6-0915-4327-9B80-799DF4367E04/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blog.wired.com/geekdad/2007/04/how_to_decide_w.html" href="http://blog.wired.com/geekdad/2007/04/how_to_decide_w.html" style="font-size: 11px;">blog.wired.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.wired.com/geekdad/2007/04/how_to_decide_w.html"><BLOCKQUOTE><P>Chris Anderson suggests an even more intriguing strategy: the "Lego Rule."</p> <P>The Lego Company, it seems, has a policy of not producing toys that
replicate 20th century weapons. "You can have swords, and you can have
laser guns in space, but no actual 20th century guns," Anderson says.
So his four children can play games like <CITE>Halo</CITE>, since it
contains only futuristic, fantasy war, where you're killing only green-
or blue-blooded aliens. The same goes for Roman swordplay titles. "But
it clearly walls off <CITE>Grand Theft Auto.</CITE>"</p> <P>(I e-mailed Lego's spokesman Michael McNally, and he confirmed the
company's Solomonic logic. Lego, he wrote, agrees that good-versus-evil
combat "is at the root of children's play scenarios, and we believe is
an important part of a child's exploration of the world." But they
don't want it infecting the children's perception of the real world
around them, so the solution is to place it decisively in the realm of
fantasy.)</P></BLOCKQUOTE></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/788B8CB6-0915-4327-9B80-799DF4367E04/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>