Less Novelty, More Useful Apps


	Less Novelty, More Useful Apps

iCoastal Net Designs

6-8-2009 2:38 PM

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apps webapps

iCoastal Net Designs says:

I see the iPhone commercials where they primarily plug their app store...and it makes me want to buy one. No kidding apps should be useful. But I'm not being too glib. After all, people use to buy Atari's to play Pong.

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NEW YORK (AdAge.com) -- With <A target="_blank" class="body" title="148Apps counts the number of iPhone applications" href="http://148apps.com/10000">nearly 48,000 iPhone applications</A> in circulation, it's easy to forget how young the mobile "app economy" really is. The iTunes App Store has been around only 11 months; it registered its billionth download after nine months.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digital/article?article_id=137069">Once, just having a smartphone application was enough, but the era of novelty -- the blowing, shaking, one-trick-pony app -- is pretty much over. To rise above the clutter, an app has to be truly useful, whether it's created by a brand or by an entrepreneur.
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adage.com/digital/article?article_id=137069"><P><STRONG>Don't rush it</STRONG>
It's also critical not to rush an app to market. Unlike a website, a buggy app can't easily be updated, and can sabotage users' experience. Mr. Zachary headed the 10-person team that developed the iPhone app for President Barack Obama's campaign for the White House. Development of that app took 22 days, but Mr. Zachary said most take much longer to get right. The backlog on Apple's review process for new apps stands at 12 to 14 days.
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