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Confidential plan to "shape" medical opinion
Lvaman
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0
12-10-2007 8:16 PM
157 views
tags:
health
,
disease
,
big business
,
ibs
,
lotronex
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/59c9598d-dbc4-45c8-b819-3f38484c38bd/7762EAFD-99DF-4C8A-9573-3CE6B803488C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.bmj.com/cgi/content/full/324/7342/886?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&fulltext=Selling+Sickness&andorexactfulltext=and&searchid=1133300613623_21776&stored_search=&FIRSTINDEX=0&sortspec=relevance&resourcetype=1" href="http://www.bmj.com/cgi/content/full/324/7342/886?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&fulltext=Selling+Sickness&andorexactfulltext=and&searchid=1133300613623_21776&stored_search=&FIRSTINDEX=0&sortspec=relevance&resourcetype=1" style="font-size: 11px;">www.bmj.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bmj.com/cgi/content/full/324/7342/886?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&fulltext=Selling+Sickness&andorexactfulltext=and&searchid=1133300613623_21776&stored_search=&FIRSTINDEX=0&sortspec=relevance&resourcetype=1"><P align="left"><B>Confidential plan to "shape" medical opinion</B> A confidential draft document leaked from<SUP> </SUP>a medical communications company, In Vivo Communications, describes<SUP> </SUP>a three year "medical education programme" to create a new perception<SUP> </SUP>of irritable bowel syndrome as a "credible, common and concrete<SUP> </SUP>disease." The proposed 2001-3 education programme is part of the<SUP> </SUP>marketing strategy for GlaxoSmithKline's drug Lotronex (alosetron<SUP> </SUP>hydrochloride).</p> <P>In Vivo is one of a handful of companies specialising in corporate backed "medical education," and the leaked plan provides<SUP> </SUP>a rare insight into the highly secretive world of drug promotion,<SUP> </SUP>with its new emphasis on "shaping" medical and public opinion<SUP> </SUP>about the latest<SUP> </SUP>diseases.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7762EAFD-99DF-4C8A-9573-3CE6B803488C/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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