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We7 CEO Provides Insight on their Business Model
axgrndr
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2
5-1-2008 5:48 PM
356 views
tags:
new media
axgrndr
says:
interesting insight into the delivery and payment for digital music..
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/39e0bd5d-eddc-4e0e-8ec0-f212cf9deccb/7693D60A-9CFB-496F-BD98-6DB6CFB87472/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://musicmarketing.typepad.com/music_marketing_for_indie/2008/04/we7-ceo-provide.html" href="http://musicmarketing.typepad.com/music_marketing_for_indie/2008/04/we7-ceo-provide.html" style="font-size: 11px;">musicmarketing.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://musicmarketing.typepad.com/music_marketing_for_indie/2008/04/we7-ceo-provide.html"><P><A href="http://www.we7.com"><IMG width="150" height="43" border="0" alt="We7_logo" title="We7_logo" src="http://musicmarketing.typepad.com/music_marketing_for_indie/images/2008/04/30/we7_logo.jpg" /></A> A couple of days ago I asked a few <A href="http://musicmarketing.typepad.com/music_marketing_for_indie/2008/04/we7-expands-ad.html">questions about We7's business model</A>, and <A href="http://www.we7.com/public/aboutUs/theTeam">Steve Purdham</A>, the CEO for <A href="http://www.we7.com">We7</A> graciously responded with some good insight. As such, his comments warranted a new post. Here's what he had to say:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://musicmarketing.typepad.com/music_marketing_for_indie/2008/04/we7-ceo-provide.html"><P>1) Can advertising support the business: We obviously believe yes otherwise there would be no point, however there are challenges. The biggest being the disparate economics of the current Music and Ad worlds. However, early signs are looking very promising in particular for Streaming and we believe downloading will follow.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://musicmarketing.typepad.com/music_marketing_for_indie/2008/04/we7-ceo-provide.html"><P>4) Artist do have a choice with us Ad funded Stream, Ad Funded download or Paid for Download. And they can choose to use any combination now. The issue is, although some people are prepared to pay for some indie music, how many artists don't get heard because the consumer decides that they don't want to pay, for many artists discovery is as important as payment.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/7693D60A-9CFB-496F-BD98-6DB6CFB87472/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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