Social Networks, Advertisers Fail Boomers

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	Social Networks, Advertisers Fail Boomers

fergalbarry

8-27-2009 3:11 PM

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tags:

business, marketing, social marketing, technology

fergalbarry says:

This article could be key in understanding why the "new economy" isn't quite working.

In the "old economy" boomers are cornerstone.

First saw article via Ruhani Rabin.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/abe4ed13-e7da-4e4a-8597-0bf53006f131/76201824-A3C1-43C5-866A-DB9E29B7979F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php" href="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php" style="font-size: 11px;">www.readwriteweb.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php"><H1 class="titlelink">Social Networks: Boomers Feel Left Out</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php">only 14% of Boomers feel that the content on the Internet is focused on people their age.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php"> of boomers (9.9%) thinks that Internet advertising is focused on their demographic</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php">80% of women and 76% of men under 34 belong to at least one social networking site.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php">For Baby Boomers, these numbers drop to 50% and 44% respectively.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php">Only 11.9% of Boomers who belong to a social networking site think that the site is geared towards people their age.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php">Young adults look for entertainment news (49%), games (41%), local and national news (37%), and social media sites (36%). Boomers, on the other hand, are far more interested in local and national news (55%), shopping info (41%), and health info (40%).</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.readwriteweb.com/img/F6F198FB-7324-4BE0-B858-E77F2E145AF9" alt="burst_categories_boomers.png" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php"> <A href="http://www.readwriteweb.com/archives/whos_online_and_what_are_they_doing_there.php" bitly="BITLY_PROCESSED">Pew Internet and American Life Project</A>, Boomers make up 34% of Internet users in the US and as a recent report from Forrester Research <A href="http://www.readwriteweb.com/archives/how_to_reach_baby_boomers_with_social_media.php" bitly="BITLY_PROCESSED">pointed out</A>, this group is quite comfortable with creating and consuming social media</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.readwriteweb.com/archives/social_networks_boomers_feel_left_out.php"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.readwriteweb.com/img/0A1E8BB4-7E90-46F3-94FD-666B8E3EABC7" alt="burst_social_networks_demographics.png" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/76201824-A3C1-43C5-866A-DB9E29B7979F/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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