How Hulu's Design Gets It Right


	How Hulu's Design Gets It Right

Forbes Strategy

3-17-2008 12:14 PM

447 views

tags:

hulu.com, television, web, fox, nbc, innovation, disruption

Forbes Strategy says:

Network TV has tried to capture the youth market by putting TV on the Web - but often its laden with advertising. Here, Fox and NBC have joined forces to give the youth market what they want - and in the process ward off potential, disruptive, competitors.

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It's a sleek-looking, fun-to-use media service—and, no, it isn't from Apple (<A rel="ticker" href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=AAPL">AAPL</A>). <A href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?capId=38650682">Hulu.com</A>, which launched to the public Mar. 13, is Hollywood's long-awaited entry into free, on-demand Web video. The joint venture between News Corp. (<A rel="ticker" href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=NWS">NWS</A>) and General Electric's (<A rel="ticker" href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=GE">GE</A>) <A href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?capId=670469">NBC Universal</A> division allows users to stream full-length episodes of some 250 television series online, such as NBC's <CITE>The Office</CITE> and Fox's <CITE>24</CITE>, as well as films from <A href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?capId=12003216">Warner Bros.</A> and Lionsgate (<A rel="ticker" href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=LGF">LGF</A>), and content from major sports leagues.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/75E55753-22A6-4105-BB9E-3C96EADEB8C4/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>