12% of marketers deem user-generated content "very important"

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	12% of marketers deem user-generated content "very important"

fuordigital

7-10-2007 11:46 PM

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digital media trends, digital media marketing, user generated content

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/294fc043-f6be-45a5-a9ed-7b9097f6ee67/75E2BEA7-8D8B-4F1F-8FAC-1B6541B4B466/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1005101" href="http://www.emarketer.com/Article.aspx?id=1005101" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1005101"><SPAN class="big_red_text_multiline" id="lblTitle">UGC Not Critical for Many Marketers</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1005101"><P>User-generated content (UGC) is not a must-have tool for most marketers, according to <A target="blank" href="http://www.prweek.com/">PR Week</A> and
<A target="blank" href="http://www.mslpr.com/">Manning, Selvage & Lee</A>'s "Marketing Management Survey." The survey of US senior marketers was conducted in April and May 2007, in partnership with 
<A target="blank" href="http://www.millwardbrown.com/">Millward Brown</A>.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1005101"><P>Tellingly, only 15% of respondents allocated more than 10% of their budgets to new media and CGM. Another 37.3% said they didn't know how much they had budgeted for such purposes.
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/75E2BEA7-8D8B-4F1F-8FAC-1B6541B4B466/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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