Geico & KFC Embrace Consumer Generated Content


	Geico & KFC Embrace Consumer Generated Content

cc_chapman

5-22-2007 2:00 PM

914 views

tags:

kfc, geico, advertising, commercials, video, youtube

cc_chapman says:

I love reading posts about companies experimenting in this space. Proves that you don't have to spend a ton of money to do something effective. But, does it further prove that the 30 second spot is deader then ever? I don't know.

Add a Comment

Login to Comment. Not a member yet? Sign up

Related Clips

More clips from cc_chapman

Twitter Brand Index

Influential Female Bloggers

Nissan plans electric cars in Portugal

Today's Top Clips

visit the Top Clips page

View the Top Clips from May 22, 2007

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/32a443d8-19de-445a-a93f-ba4908b5a5f4/75D9697D-38CC-4237-9DDE-F9B7334FA0CC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/" href="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/"><H1>Geico Just Saved 75% on Its Production with User Videos</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingvox.com/img/CAD20AE4-37FC-4046-B4FC-8651A3F71908" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/">recent slew TV ad campaigns, both Geico and KFC drew from user-generated video sites</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/">Using that content in 15-second ads shaved off 75 percent of the average $200,000 cost for ads with professional videos</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/"><P>Concerned that actors are losing work, the Screen Actors Guild is funding a study looking into the impact of new media on advertising production.
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/75D9697D-38CC-4237-9DDE-F9B7334FA0CC/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>