Geico & KFC Embrace Consumer Generated Content


	Geico & KFC Embrace Consumer Generated Content

cc_chapman

5-22-2007 2:00 PM

712 views

tags:

kfc, geico, advertising, commercials, video, youtube

cc_chapman says:

I love reading posts about companies experimenting in this space. Proves that you don't have to spend a ton of money to do something effective. But, does it further prove that the 30 second spot is deader then ever? I don't know.

Add a Comment

Login to Comment. Not a member yet? Sign up

View the Top Clips from May 22, 2007

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/aa00095a-b3c0-49d3-b625-6657c3b71fb9/75D9697D-38CC-4237-9DDE-F9B7334FA0CC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/" href="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/"><H1>Geico Just Saved 75% on Its Production with User Videos</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingvox.com/img/CAD20AE4-37FC-4046-B4FC-8651A3F71908" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/">recent slew TV ad campaigns, both Geico and KFC drew from user-generated video sites</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/">Using that content in 15-second ads shaved off 75 percent of the average $200,000 cost for ads with professional videos</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/22/geico-just-saved-75-on-its-production-with-user-videos/"><P>Concerned that actors are losing work, the Screen Actors Guild is funding a study looking into the impact of new media on advertising production.
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/75D9697D-38CC-4237-9DDE-F9B7334FA0CC/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>