In-Game Ad Reach Includes Pass-Along Effect


	In-Game Ad Reach Includes Pass-Along Effect

fuordigital

7-10-2007 11:35 PM

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in-game advertising, in-game influence, online gaming usage

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8dd26150-6ac8-4ce3-808f-0a19c226bfa2/75508511-0C70-48FB-9935-11063DBFB49B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.clickz.com/showPage.html?page=3625324" href="http://www.clickz.com/showPage.html?page=3625324" style="font-size: 11px;">www.clickz.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3625324"><P>Retail sales are one of several factors determining the video games' advertising reach. The "GaMeasure" report, released by <A target="_blank" href="http://www.interpretllc.com">Interpret</A>, outlines a discrepancy between sales numbers and a game's actual reach.   </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3625324"><P>When the impact of social gameplay, rental, used game sales, and pass-around numbers are considered, the number of impressions is raised. Activision's "Call of Duty 3" sold 2 million units in the U.S. as of February 3 of this year, according to NPD Group data. Yet the study estimates the game's reach at nearly 9 million gamers, or 4 percent of the total U.S. population. A game requiring multiple players, such as EA's "Madden NFL 2007," sold a reported 6 million units, though interpret data say 14 million have played the game, or 7 percent of the total U.S. population.   </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/75508511-0C70-48FB-9935-11063DBFB49B/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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