Starbucks Coffee, Now in Instant


	Starbucks Coffee, Now in Instant

glennbah

2-17-2009 5:24 PM

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tags:

coffee, instant, cutbacks

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/61700698-2e4e-4815-8526-cb0f74480047/754AD27E-1E4B-49CA-9374-D5967D6F6202/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2009/02/18/business/18sbux.html?8au&emc=au#" href="http://www.nytimes.com/2009/02/18/business/18sbux.html?8au&emc=au#" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/02/18/business/18sbux.html?8au&emc=au#"><NYT_HEADLINE type=" " version="1.0">
Starbucks Coffee, Now in Instant
</NYT_HEADLINE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/02/18/business/18sbux.html?8au&emc=au#"><P>Known for pouring exotic brews from Sumatra or Rwanda, <A title="More information about Starbucks Corp" href="http://topics.nytimes.com/top/news/business/companies/starbucks_corporation/index.html?inline=nyt-org" linkindex="50">Starbucks</A>, the gourmet coffee-shop chain, is introducing a product that instead might evoke a dusty shelf in a local supermarket: instant coffee.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/02/18/business/18sbux.html?8au&emc=au#">Starbucks’s chief executive, said the company would begin selling packages of Via Ready Brew, an instant coffee, in Seattle and Chicago Starbucks outlets starting March 3 and in London on March 25.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/02/18/business/18sbux.html?8au&emc=au#"><P>Both Costco and <A title="More information about Target Corporation" href="http://topics.nytimes.com/top/news/business/companies/target_corporation/index.html?inline=nyt-org" linkindex="53">Target</A>, the mass-market retailers, will carry Via in the spring, he said. All of Starbucks’s 26,000 stores worldwide will sell it by the fall, he said.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/02/18/business/18sbux.html?8au&emc=au#"><P>Two varieties, Colombia and Italian Roast, can also be ordered online at the Seattle-based company’s Web site, <A target="_" href="http://www.starbucksstore.com" linkindex="54">www.starbucksstore.com</A></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/02/18/business/18sbux.html?8au&emc=au#"><P>“Everything about this coffee stands up to the test of time,” he said. “This is not your mother’s instant coffee.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2009/02/18/business/18sbux.html?8au&emc=au#">remarks to the 125-person crowd of journalists, business analysts and representatives from stores that might carry Via</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/754AD27E-1E4B-49CA-9374-D5967D6F6202/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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