Observing the power of social media


	Observing the power of social media

Lara Nieberding

5-15-2008 11:39 PM

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tags:

forrester, social media, brands

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4638b6c9-60a6-42c3-bd55-0b2076d57ba5/744600C4-0A0F-4D52-8F16-CEC6AD3E8CED/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html" href="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html" style="font-size: 11px;">blogs.forrester.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html"><H3 class="entry-header"><A href="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html">Brands Punk'd By Social Media</A></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html"><UL><li style="margin-left:16px;padding-left: 0px;"><A href="http://www.web-strategist.com/blog/2008/05/04/louis-vuitton-gets-brand-jacked-victimized-in-anti-genocide-campaign-tough-spot-to-be-in/">Louis Vuitton gets Brand-Jacked in Anti-Genocide Campaign</A>
Artist creates and sells T-shirt demonstrating how the media turns a deaf ear to real world tragedies such as genocide in Dafur, infringing on LV logo.  LV fires back, with lawsuit, a groundswell begins. Submitted by <A href="http://www.dseneste.dk/">Søren Storm Hansen</A></LI>
<li style="margin-left:16px;padding-left: 0px;"><A href="http://consumerist.com/385304/burger-king-exec-hides-behind-daughters-email-account-to-trash-talk-opponents">Burger King exec trash talks using daughter's email</A>
Not sure why he didn't just create a new email address, that would have been a lot safer. Submitted by <A href="http://hilker.tumblr.com/">Hilker</A>. </LI>
<li style="margin-left:16px;padding-left: 0px;"><A href="http://citymama.typepad.com/citymama/2008/03/johnsons-baby-c.html">Johnson and Johnson to bloggers: Hurry up and get dis-invited</A>
Sounds like a mis-coordination, bad timing, and not a well thought through process that ended up getting <A href="http://scobleizer.com/2008/03/19/johnson-and-johnson-breaks-into-jail-with-babycamp/">scobleized</A>, and <A href="http://maryamie.spaces.live.com/blog/cns!9592F3DEF41537A3!4356.entry">Maryamized</A>.</LI>
<li style="margin-left:16px;padding-left: 0px;"><SPAN> </SPAN><A href="http://www.encyclopediadramatica.com/Anonymous">Anonymous Unmasks Church of Scientology </A>The church of Scientology has been criticized by an anonymous group, a faceless mass that has created videos, staged marches and protests, and is subvert the Church from around the internet.
</LI></UL></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/744600C4-0A0F-4D52-8F16-CEC6AD3E8CED/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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