I found this article completely by accident on a blog I've never read before while looking for reviews on a beta service I'd forgotten I signed up for. And best of all, I happened to be looking at landing page options for a client when I got side-tracked by this post.

Mr.Amer is 100% correct. Not much about your homepage really matters anymore. It's nothing more than your reception area. If you go to the dentist, you're there to see the dentist, not to sit in the reception area. And I bet that if the dentist is a really good dentist, you'll sit in the reception room for a bit even if you can't stand the wallpaper.

Amer's point takes us back to Internets 101, where the purpose of a website is to organize information around a topic for easy retrieval. A decade ago, when internet search was still in infancy, a search engine would lead you to the site's homepage, drop you off there, and say good-bye. Today's search? Think a gargantuan gorilla that will run out, snatch and grab the d