What CNET could have been


	What CNET could have been

dgreplay

5-19-2008 11:54 AM

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dgreplay says:

Former CMO of CNET takes stock following the sale to CBS. Integration of a company with a very different culture is always difficult. In this case, he points to the acquisition of ZDNet as the catalyst that brought about the demise of CNET's innovative spirit and strategic compass.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/5532e20f-b047-4c0a-9252-b53e06cd60c6/73A9AB27-5077-4BDE-8C6F-B32EFF737241/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://gobigalways.com/cnet/" href="http://gobigalways.com/cnet/" style="font-size: 11px;">gobigalways.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://gobigalways.com/cnet/"><H3>What CNET could have been</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://gobigalways.com/cnet/">CNET lost focus. It lost it’s innovative roots. It should have been insightful enough to see the media landscape transformation and stayed nimble enough to have jumped all over it. That was its business. CNET had amazing talent like <A href="http://www.techcrunch.com/2008/02/19/cnet-changes-quarterbacks-dan-farber-takes-over-as-editor-in-chief/">Dan Farber</A>, <A href="http://blogs.zdnet.com/BTL/">Larry Dignan</A>, <A href="http://www.news.com/newsblog/?authorId=128">Martin LaMonica</A>, <A href="http://www.webware.com/8300-1_109-2.html?authorId=173">Rafe Needleman</A>, <A href="http://blogs.zdnet.com/projectfailures">Michael Kringsman</A> and <A href="http://blogs.zdnet.com/Howlett/">Dennis Howlett</A> but blogging was secondary and these folks never got to step out as individual brands. CNET should have handed them a microphone and a web designer. They should have rallied their mountain of assets like video, audio, and images around these talented people. They should have looked at the 36 editors they employed out of 2,700 employees at the company and said, “this is just backwards.” They should have jumped all over social media and used social media rules. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/73A9AB27-5077-4BDE-8C6F-B32EFF737241/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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