2008: The Rise of Niched SocNets


	2008: The Rise of Niched SocNets

misterboh

4-16-2008 7:22 PM

394 views

tags:

social networking, social media, consumer behavior, culture

misterboh says:

Where it's heading, I think. As a model, it's scaled to be useful and profitable.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d3192e45-25f3-44e8-83bd-6ba086451b66/72AA6E7D-B570-4F2C-99DB-1D655DF0DAE0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.cnn.com/2008/TECH/04/16/online.communities.ap/index.html" href="http://www.cnn.com/2008/TECH/04/16/online.communities.ap/index.html" style="font-size: 11px;">www.cnn.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2008/TECH/04/16/online.communities.ap/index.html">MySpace, Facebook and, to a smaller degree, Bebo may be getting most of the 
attention, but social-networking sites geared toward hobbies, sports and other 
specific interests -- alongside those targeting certain age groups, ethnicities 
or diseases -- are finding growing success as supplements to the larger online 
hangouts or even as replacements.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2008/TECH/04/16/online.communities.ap/index.html"><P getElementsByClassName="function() {
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}">Like MySpace and Facebook, the free sites are largely generating revenue through advertising. As the larger sites struggle to capitalize on their diverse membership, the specialty sites believe they can offer advertisers a smaller, but passionate audience for which they'd be willing to pay more -- as much as 10 times more, Athlinks estimates.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/72AA6E7D-B570-4F2C-99DB-1D655DF0DAE0/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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