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2008: The Rise of Niched SocNets
misterboh
follow
1
4-16-2008 7:22 PM
321 views
tags:
social networking
,
social media
,
consumer behavior
,
culture
misterboh
says:
Where it's heading, I think. As a model, it's scaled to be useful and profitable.
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/dd7c7055-5505-488b-a7be-0a3c5fb3c37b/72AA6E7D-B570-4F2C-99DB-1D655DF0DAE0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.cnn.com/2008/TECH/04/16/online.communities.ap/index.html" href="http://www.cnn.com/2008/TECH/04/16/online.communities.ap/index.html" style="font-size: 11px;">www.cnn.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2008/TECH/04/16/online.communities.ap/index.html">MySpace, Facebook and, to a smaller degree, Bebo may be getting most of the attention, but social-networking sites geared toward hobbies, sports and other specific interests -- alongside those targeting certain age groups, ethnicities or diseases -- are finding growing success as supplements to the larger online hangouts or even as replacements.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cnn.com/2008/TECH/04/16/online.communities.ap/index.html"><P getElementsByClassName="function() { return value.apply(null, [this].concat($A(arguments))); }" _extended="true" visible="function() { return value.apply(null, [this].concat($A(arguments))); 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}" addClassName="function() { return value.apply(null, [this].concat($A(arguments))); }" removeClassName="function() { return value.apply(null, [this].concat($A(arguments))); }" toggleClassName="function() { return value.apply(null, [this].concat($A(arguments))); }" observe="function() { return value.apply(null, [this].concat($A(arguments))); }" stopObserving="function() { return value.apply(null, [this].concat($A(arguments))); }" cleanWhitespace="function() { return value.apply(null, [this].concat($A(arguments))); }" empty="function() { return value.apply(null, [this].concat($A(arguments))); }" descendantOf="function() { return value.apply(null, [this].concat($A(arguments))); }" scrollTo="function() { return value.apply(null, [this].concat($A(arguments))); }" getStyle="function() { return value.apply(null, [this].concat($A(arguments))); }" setStyle="function() { return value.apply(null, [this].concat($A(arguments))); }" getDimensions="function() { return value.apply(null, [this].concat($A(arguments))); }" makePositioned="function() { return value.apply(null, [this].concat($A(arguments))); }" undoPositioned="function() { return value.apply(null, [this].concat($A(arguments))); }" makeClipping="function() { return value.apply(null, [this].concat($A(arguments))); }" undoClipping="function() { return value.apply(null, [this].concat($A(arguments))); }" childOf="function() { return value.apply(null, [this].concat($A(arguments))); }" setOpacity="function() { return value.apply(null, [this].concat($A(arguments))); }" getOpacity="function() { return value.apply(null, [this].concat($A(arguments))); }" getInlineOpacity="function() { return value.apply(null, [this].concat($A(arguments))); }" forceRerendering="function() { return value.apply(null, [this].concat($A(arguments))); }" setContentZoom="function() { return value.apply(null, [this].concat($A(arguments))); }" collectTextNodes="function() { return value.apply(null, [this].concat($A(arguments))); }" collectTextNodesIgnoreClass="function() { return value.apply(null, [this].concat($A(arguments))); 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As the larger sites struggle to capitalize on their diverse membership, the specialty sites believe they can offer advertisers a smaller, but passionate audience for which they'd be willing to pay more -- as much as 10 times more, Athlinks estimates.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/72AA6E7D-B570-4F2C-99DB-1D655DF0DAE0/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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