<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/23bb3f68-40b2-4c5d-bde7-f03a7d6d6f6e/71F2B56C-2787-4749-A046-6338F8F3A79C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.engadget.com/2007/05/03/adgadget-apple-flattered-and-photocopied/" href="http://www.engadget.com/2007/05/03/adgadget-apple-flattered-and-photocopied/" style="font-size: 11px;">www.engadget.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.engadget.com/2007/05/03/adgadget-apple-flattered-and-photocopied/"><SPAN id="ppt884668">Adgadget: Apple - flattered and photocopied</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.engadget.com/2007/05/03/adgadget-apple-flattered-and-photocopied/"> Functioning to flatter, Apple's marketing department continues to imitate their inspiration. While a bit lack-luster, Apple's <A href="http://www.apple.com/iphone/hello/">recent commercial</A> for the up and coming iPhone is a far cry from the originality of the product itself.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.engadget.com/2007/05/03/adgadget-apple-flattered-and-photocopied/">it was soon found that the iPhone commercial that had originally aired during the Oscars was a cut and dry ripoff of a film that had come out more than a decade earlier</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.engadget.com/2007/05/03/adgadget-apple-flattered-and-photocopied/">Apple had approached the filmmaker earlier for permission to use the concept; no stranger to being turned down -- and similarly to the battle with <A href="http://www.engadget.com/2007/02/21/apple-and-cisco-settle/">Cisco over the very name</A> of the product -- Apple went ahead and used it anyway.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.engadget.com/2007/05/03/adgadget-apple-flattered-and-photocopied/">Apple approached Marclay to use his work. Marclay, of course, refused Apple's advances, but Apple took advantage anyway. Since asking the source had short-circuited, Apple instead took to using extremely similar footage, making the iPhone commercial nothing short of a complete color copy of Telephones.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/71F2B56C-2787-4749-A046-6338F8F3A79C/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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