US Affluents & Super Rich Use Internet & Magazines More, Watch TV and Listen to Radio Less


	US Affluents & Super Rich Use Internet & Magazines More, Watch TV and Listen to Radio Less

fuordigital

10-1-2008 10:39 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/fd35b9fa-d1f2-4323-80b8-0365d313d50a/71168331-B163-45F7-A7BA-352444FCCF9C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/television/super-rich-read-and-go-online-more-watch-tv-and-listen-to-radio-less-6186/ipsos-mendelsohn-affluent-media-consumption-september-2008jpg/" href="http://www.marketingcharts.com/television/super-rich-read-and-go-online-more-watch-tv-and-listen-to-radio-less-6186/ipsos-mendelsohn-affluent-media-consumption-september-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/super-rich-read-and-go-online-more-watch-tv-and-listen-to-radio-less-6186/ipsos-mendelsohn-affluent-media-consumption-september-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/television/super-rich-read-and-go-online-more-watch-tv-and-listen-to-radio-less-6186/">Super-Rich Read and Go Online More, Watch TV and Listen to Radio Less</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/super-rich-read-and-go-online-more-watch-tv-and-listen-to-radio-less-6186/ipsos-mendelsohn-affluent-media-consumption-september-2008jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/88B75270-9FD7-4CF4-A706-10E71BF3C7FD" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/super-rich-read-and-go-online-more-watch-tv-and-listen-to-radio-less-6186/ipsos-mendelsohn-affluent-media-consumption-september-2008jpg/"><P>Affluent “heads-of-house” read more publications and use the internet more heavily than the balance of the population, and consumption of these media increases with affluence, according to the <A href="http://www.mmrsurveys.com/MendelsohnAffluentSurvey.html">2008 Affluent Survey</A> from <A href="http://www.mmrsurveys.com/">Ipsos Mendelsohn</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/super-rich-read-and-go-online-more-watch-tv-and-listen-to-radio-less-6186/ipsos-mendelsohn-affluent-media-consumption-september-2008jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/058373FF-ADC6-4A4B-86FA-C4077568D2A7" alt="ipsos-mendelsohn-affluent-media-consumption-september-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/super-rich-read-and-go-online-more-watch-tv-and-listen-to-radio-less-6186/ipsos-mendelsohn-affluent-media-consumption-september-2008jpg/"><P><A href="http://www.marketingcharts.com/interactive/affluent-americans-spend-most-on-home-apparel-travel-5938/">Affluent Americans</A> with annual household incomes of $100K or more read an average of eight publication titles, while the average number of issues they read is 17.9.  Among the super-rich (those with incomes more than $250K), however, the number of issues read jumps to 25.5.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/super-rich-read-and-go-online-more-watch-tv-and-listen-to-radio-less-6186/ipsos-mendelsohn-affluent-media-consumption-september-2008jpg/"><P>Similarly, the average number of hours all affluent heads-of-house spend weekly on the internet is 23.4, while the super rich spend 27.4 hours a week surfing.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/super-rich-read-and-go-online-more-watch-tv-and-listen-to-radio-less-6186/ipsos-mendelsohn-affluent-media-consumption-september-2008jpg/"><li style="margin-left:16px;padding-left: 0px;">The average number of weekly hours spent TV-watching among all affluent heads-of-house is 19.5, while the super-rich spend 17.8 hours in front of the TV.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/71168331-B163-45F7-A7BA-352444FCCF9C/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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