Fendi & Mass Luxury Conquer the Great Wall

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	Fendi & Mass Luxury Conquer the Great Wall

trendagitator

10-23-2007 1:40 PM

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tags:

fendi, luxury, china

trendagitator says:

Whether or not this audacious fashion show was truly visible from the moon as LVMH chairman Bernard Arnault suggested, it was a palpable spectacle signaling the official arrival of mass luxury in China. More than "positioning Fendi for the next 50 years," it underscores that elite brands have and will continue to double revenues thru emerging markets and mass luxury offerings.

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<STRONG>BEIJING —</STRONG> Taking luxury — and event marketing — to an audacious new summit, <FONT>Fendi</FONT> and <FONT>Karl</FONT> <FONT>Lagerfeld</FONT> on Friday staged a sunset fashion show atop the Great Wall of China, capped off with giant double-F logos projected onto neighboring mountains.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wwd.com/search/article/119729?query=karl+lagerfeld+and+fendi+campaign"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.wwd.com/img/0D25C568-C560-4BDA-8B8F-B521FEC04FA8" alt="image" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/70CCB980-AA49-4F2A-92B8-CE3D47C49127/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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