Natural Selections: Colors Found in Nature and Interface Design


	Natural Selections: Colors Found in Nature and Interface Design

Djiezes

2-3-2008 7:58 AM

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tags:

design, color, colour, interface design, visualization, nature, psychology, information

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/71a10df2-2914-4ae5-b02a-641a433606b4/701B1820-D5F5-42A7-9A99-2454D03C762C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.boxesandarrows.com/view/natural_selections_colors_found_in_nature_and_interface_design" href="http://www.boxesandarrows.com/view/natural_selections_colors_found_in_nature_and_interface_design" style="font-size: 11px;">www.boxesandarrows.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.boxesandarrows.com/view/natural_selections_colors_found_in_nature_and_interface_design"><H2>Natural Selections: Colors Found in Nature and Interface Design</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.boxesandarrows.com/view/natural_selections_colors_found_in_nature_and_interface_design">by 
<A href="http://www.boxesandarrows.com/person/66-lukewroblewski">Luke Wroblewski</A>
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.boxesandarrows.com/view/natural_selections_colors_found_in_nature_and_interface_design"> In the case of interface design, color combinations found in nature are especially useful. From complex web applications to informative “brochure-ware” sites, naturally occurring color combinations have the potential to <B>distinguish</B> (by helping create a more memorable website), <B>guide</B> (by allowing users to focus on interactions), <B>engage</B> (by making page layouts comfortable and more inviting), and <B>inspire</B> (by offering new ideas for color selection).</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.boxesandarrows.com/view/natural_selections_colors_found_in_nature_and_interface_design"><SPAN class="subhead">Distinguish</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.boxesandarrows.com/view/natural_selections_colors_found_in_nature_and_interface_design"><SPAN class="subhead">Guide</SPAN>Colors found in nature are often less saturated and more pleasing to the eye than their artificial counterparts. As a result, they allow users to focus on interactions, and not be distracted by overly bright hues. When you attempt to focus on the information in a layout with very saturated hues (Fig 4), your eye consistently returns to the bright colors</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.boxesandarrows.com/view/natural_selections_colors_found_in_nature_and_interface_design">We are used to backdrops composed of blues, yellows, and grays because we see them every day.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.boxesandarrows.com/view/natural_selections_colors_found_in_nature_and_interface_design"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.boxesandarrows.com/img/15A2B010-6388-44D7-A8A8-51328BDD0FAB" alt="" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/701B1820-D5F5-42A7-9A99-2454D03C762C/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>