"To create the hype the publishers have been releasing cryptic messages on twitter and facebook. We have been able to solve some of them here:

Cryptic Message - Codes of ethics? T 10 C; 6 P O T SOD; 12 S O T Z
The Meaning:
T 10 C - The Ten Commandments
6 P O T SOD - 6 Points On The Star Of David
2 S O T Z - 12 Signs Of The Zodiac

Cryptic Message - Totum maior summa partum
The Meaning:
The whole is greater than the sum of its parts

Cryptic Message – An image that can be viewed at http://twitpic.com/9htwl
The Meaning:
Its the Gadsden flag without the legend ""DONT TREAD ON ME"" at the bottom

Cryptic Message – The inspiration of a spy: How beautiful is death, when earn'd by virtue!"