Internet Nearly Twice as Influential as TV in UK, Germany, France


	Internet Nearly Twice as Influential as TV in UK, Germany, France

butesch

6-30-2008 1:42 PM

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tags:

tv, uk, germany, france, internet, advertising, web

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/73362f33-ce6f-4281-94f0-dc4074f164fe/6E55E0DE-3709-42A1-9921-DD6F99757333/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/television/internet-nearly-twice-as-influential-as-tv-in-uk-germany-france-5097/?camp=newsletter&src=mc&type=textlink" href="http://www.marketingcharts.com/television/internet-nearly-twice-as-influential-as-tv-in-uk-germany-france-5097/?camp=newsletter&src=mc&type=textlink" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/internet-nearly-twice-as-influential-as-tv-in-uk-germany-france-5097/?camp=newsletter&src=mc&type=textlink"><H2>Internet Nearly Twice as Influential as TV in UK, Germany, France</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/internet-nearly-twice-as-influential-as-tv-in-uk-germany-france-5097/?camp=newsletter&src=mc&type=textlink"><P>The internet has almost double the influence of television in consumer decision-making in the UK, Germany and France, <A href="http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=1314">according to</A> the Digital Influence Index (DII), a study of media consumption and online behaviors conducted by <A href="http://www.fleishman.com/">Fleishman-Hillard</A> and <A href="http://www.harrisinteractive.com/">Harris Interactive</A>. <SPAN id="more-5097"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/internet-nearly-twice-as-influential-as-tv-in-uk-germany-france-5097/?camp=newsletter&src=mc&type=textlink"><P>In all three countries the internet ranks as the most influential medium among internet users, with index scores of 44% in the UK, 45% in Germany, and 46% in France - or roughly twice the influence of the second-strongest channel, television, and about eight times the influence of printed media.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/internet-nearly-twice-as-influential-as-tv-in-uk-germany-france-5097/?camp=newsletter&src=mc&type=textlink"><P>Consumers in all three countries are more likely to seek others’ opinions, through social media and product-rating sites, for making personal decisions (e.g., healthcare options or major electronics purchases). In contrast, they use company-controlled sources when making transactional decisions on commoditized items, such as utilities or airline tickets.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6E55E0DE-3709-42A1-9921-DD6F99757333/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>