Kwispelbier currently retails at 7.35 Euros ($9.60) for four bottles plus postage on www.dogbeer.eu. This makes it an expensive tipple when compared to Holland's better-known beer brands which, as yet, have not unveiled plans to move into the pet market.

Cats too will soon be able to get their whiskers into something stronger than the usual saucer of milk. Berendsen is planning to launch an as-yet-unnamed beer for felines in 2008. Meow!