Portfolio & Bid Strategies | SearchForce Bid Management


	Portfolio & Bid Strategies \| SearchForce Bid Management

searchforce

4-22-2009 1:53 PM

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tags:

bid management, bid management tool, bid management software, bid strategies, ppc bid management, bid optimization, ppc optimization, ppc management

searchforce says:

SearchForce's statistical-based bidding approach determines the ideal bid prices for each keyword, or keyword group, and automatically bids on them. This allows you to boost your volume on converting keywords, save on poor performers and successfully reduce your cost per acquisition across your campaigns. www.searchforce.com

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/24674108-3850-4634-8581-a231ef99ae57/6D7CC10F-33E2-4AE1-91B4-9637AF8EFA92/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.searchforce.com/features/release3.0/" href="http://www.searchforce.com/features/release3.0/" style="font-size: 11px;">www.searchforce.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.searchforce.com/features/release3.0/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.searchforce.com/img/D3B003D2-0D40-4256-908A-6D333B3154A0" alt="SearchFroce.com" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.searchforce.com/features/release3.0/"><H2> Portfolio Overview & Bid Strategies</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.searchforce.com/features/release3.0/"><UL>
            <li style="margin-left:16px;padding-left: 0px;">New 'Advanced View' offers high level summaries and detailed breakdowns of portfolios </LI>
            <li style="margin-left:16px;padding-left: 0px;">Monitor how your base portfolio performs relative to the sub-portfolios </LI>
            <li style="margin-left:16px;padding-left: 0px;">Compare performance between your search and content network </LI>
            <li style="margin-left:16px;padding-left: 0px;">Compare performance of targeted placements to other placements on the content network </LI>
            <li style="margin-left:16px;padding-left: 0px;">Customize date ranges for portfolio overview data </LI>
            <li style="margin-left:16px;padding-left: 0px;">Identify trends with an improved charting framework </LI>
			<li style="margin-left:16px;padding-left: 0px;">Apply performance strategies to targeted placements </LI>
            <li style="margin-left:16px;padding-left: 0px;">Optimize bids on placements to a CPA or ROAS goal </LI>
            <li style="margin-left:16px;padding-left: 0px;">Support for CPM & CPC based bidding </LI>
            <li style="margin-left:16px;padding-left: 0px;">Apply manual actions to placements</LI>
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