Ok I'm all in favor of the free market, but you know what? I don't want advertising beamed into my skull...you realize that the sensation fits the description of a psychotic break....?
And hell no, i don't think it's novel, It's BS one more control, one more bit of predictive programing....buy, consume, comply, sleep, pay no attention to the man behind the curtain...
f'ing power hungry psychopaths.
Most people will not see this as an invasion, an intrusion to the sacred space of thought, they will think "oh that's cool" it's harmless...
corporations would never use this technology against us...

the level of ethics is based on the level of profits one could achieve. Ethics usually goes down when profit goes up.