Walmart revamping to get higher income customers

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	Walmart revamping to get higher income customers

stu gray

7-1-2009 3:38 PM

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The recession has sent <STRONG>a new type of customer to Wal-Mart</STRONG> and now the  retailer is doing everything possible to keep them shopping there.
It's the customer making a <STRONG><A href="http://www.dallasnews.com/sharedcontent/dws/bus/industries/retail/stories/060409dnbuswalmart.3cad825.html">higher  income</A></STRONG>. <STRONG>Wal-Mart is redesigning hundreds of stores</STRONG> to give them  cleaner, wider aisles, fresh color schemes and better lighting. It's also  beginning to carry more brand names and it's improving its electronics  department.
In this tough economy, <STRONG>Wal-Mart says it's seeing more customers  who are financially better off but looking for bargains.</STRONG> Those shoppers  spend, on average, 40 percent more than traditional lower income shoppers and  the company wants to keep those high-end customers coming back.
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