Consumers Shrug at Apple TV


	Consumers Shrug at Apple TV

Rachel Rosmarin

12-10-2007 3:59 PM

416 views

tags:

apple, forrester

Rachel Rosmarin says:

Only 400,000 Apple TVs sold so far? That's pretty puny for a company whose other hardware sells astonishnigly well. Where's the Apple marketing muscle? I see iPod, iPhone and Mac OS commercials and print ads everywhere I go, yet I've never seen one ad for the Apple TV. Did I blink and miss it? What does Apple need to do to make the Apple TV a lust-worthy device?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/247e4f95-c378-4e3f-a79e-24eaa89d9904/6C3A0597-900F-45C4-8FA1-0BEC212A0E4C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.macworld.com/news/2007/12/07/appletv/index.php" href="http://www.macworld.com/news/2007/12/07/appletv/index.php" style="font-size: 11px;">www.macworld.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.macworld.com/news/2007/12/07/appletv/index.php">Apple may have had high hopes for its first generation Apple TV, but analyst sales estimates indicate the product is not as successful as once thought. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.macworld.com/news/2007/12/07/appletv/index.php">Forrester predicted in May that Apple would sell 1 million Apple TVs by year end, counting largely on the Apple faithful to purchase the device. That is not the case anymore.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.macworld.com/news/2007/12/07/appletv/index.php">“In addition to the 400,000 Apple TV units we estimate Apple has sold thus far, the company will be lucky to sell another 400,000 in the year-end holiday rush, short of our one million estimate,” said Forrester analyst James McQuivey. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6C3A0597-900F-45C4-8FA1-0BEC212A0E4C/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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