Behavioral Targeting - Retargeting (1)


	Behavioral Targeting - Retargeting (1)

pedrgon

7-21-2008 10:16 AM

49 views

tags:

behavioral targeting, retargeting

Add a Comment

Login to Comment. Not a member yet? Sign up

View the Top Clips from July 21, 2008

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7236d533-eeb5-4044-a47a-d8a69fec8f93/6BE8C425-AC33-4C5F-8633-B3A9BAF932FE/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.clickz.com/showPage.html?page=3629835" href="http://www.clickz.com/showPage.html?page=3629835" style="font-size: 11px;">www.clickz.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3629835"><P>Watch for companies taking relevant recommendations outside their Web site. It rained in Phoenix a couple weeks ago, and that day a friend of mine got an e-mail from Amazon about a new pair of windshield wipers. I told him he was a fool if he thought that was mere coincidence.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3629835"><P><B>CL:</B> Behavioral targeting can be put into two segments: categorized behavioral and retargeting. We believe that retargeting is significant enough to have its own focus outside of categorized behavioral targeting. We believe strongly that most e-tailers can double the effectiveness of their current ad spends by retargeting alone, with plenty of room to grow.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.clickz.com/showPage.html?page=3629835"><P>The only thing hindering this idea from skyrocketing is privacy concerns. We collect absolutely no personally identifiable data, but the subject is very much in the forefront of the media at the moment. If this topic can be overcome and communicated, then we really are just looking at the very beginning of the possibilities associated with [behavioral targeting].</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6BE8C425-AC33-4C5F-8633-B3A9BAF932FE/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Blog; Copyright; Privacy; EULA

Search Options

Related Clips

More clips from pedrgon

Today's Top Clips